Did you know Google Ads is a part of Search Engine Marketing (SEM) strategy? Discover the power of SEM and master the art of Google Ads, Pay-Per-Click (PPC) paid advertising. Gain valuable insights into creating high-converting ads that drive business results, while effectively converting website vi...
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This course is best for SME owners, marketers, and sales representatives. Regardless of your background or experience level, our digital marketing course is designed to empower you with the skills and knowledge necessary to excel in the digital world. It is also suitable for individuals responsible for managing and optimizing paid advertising campaigns, who want to deepen their understanding of SEM and enhance their campaign performance.
English Language Proficiency
This course is a byte-size course for a 10-day Digital Marketing bootcamp. You can join the full reskill bootcamp if you are interested in taking the full course.
Introduction to Search Engine Marketing - You will gain a comprehensive understanding of the components of SEM.
Understand the differences between keyword match types & Google Ads best practices - You will gain valuable insights and enhance your expertise in Google Ads to drive targeted traffic and achieve optimal results.
Introduction to Google Ads and creating Search Ads - You will learn how to craft captivating ad copy, select strategic keywords, create a budget and set up your ad campaign.
You will earn a Digital Marketing Workshop Certificate of Completion upon completing this course.
We currently accept debit card and credit card. We're also happy to announce that we now have interest-free* instalment plans!
*Interest-Free Instalment plans are currently available for ILT courses only, and applies to Maybank and Public Bank credit card holders, with a minimum purchase of RM500 and above.
You may drop us a WhatsApp message at 010-5008787. Kindly take note that our working hours are 9 am - 6 pm from Monday to Friday and our friendly team will reply to you as soon as we can. However, do expect a slight delay in reply in enquiries over the weekend. Or you can follow our social media accounts @airasiaacademy (Facebook, Instagram, Linkedin)
Students are required to bring their personal laptop and a refillable water bottle.
Search Engine Marketing (SEM) is one of the key components of digital marketing that involves using paid advertisements displayed on search engine result pages (SERPs). These ads appear prominently when users search on search engines like Google, enhancing the visibility of a business and its offerings. In essence, SEM focuses on leveraging paid advertising to target specific audiences and increase a business's online presence through search engines.
SEM is a powerful tool to boost your brand recognition. Running an SEM campaign makes your brand stand out, capturing the attention of your target audience as your ads will appear on the first page of Search engines like Google. SEM helps establish your business as a trusted solution provider, attracting the right audience to grow your brand.
Robin, also known as Digital Robin, has more than 12 years of experience as a digital marketer. He is a digital marketing strategist at heart with a taste for high-value, data-driven online campaigns.
He is well-versed in the areas of SEO, SEM, Social Media Marketing, Content Marketing, and Email Marketing. Robin has completed over 100 Digital Marketing projects in various B2B and B2C industries, covering Technology, Industrial Manufacturing, Interior Design, Home Decor, F&B chains, Events, Entertainment, and more.
Over the years, Robin has helped bring a significant increase in revenue with the clients he’s worked with, generating well over 7-figures for all his clients collectively. He thanks creativity and innovation for his successes.