Search Engine Marketing (SEM)

Robin Coenraad

Opportunity to dive deep into Search Engine Marketing with Google Ads, learn best practices to create ads that convert and drive business results. Learn how to convert your website visitors into sales!

HRDC Non-Claimable

Part Time
4 Hours: 2pm - 6pm
Upcoming Courses
Why Do You Need To Join This Course?

With the rise of the internet, Digital Marketing has become a necessity. The majority of businesses and individuals attempt to capitalise on opportunities and careers in the field of digital marketing. It includes concepts such as Social Media Marketing, Search Engine Marketing, On-Page, Off-Page SEO, and Affiliate Marketing among others.

You can expect a thorough understanding of how to develop and implement Search Engine Marketing campaigns according to industry standards. The course will cover the various components of SEM, how to take advantage of keyword match types, bidding strategies, keyword selections with general Google Ads best practices. You will be able to run entire Google Ads campaigns after the completion of this course.

You will learn everything there is to know about creating, managing, and optimising campaigns for brand building, lead generation, and online sales.

What To Do After You Completed This Course?

Once you are acquainted with SEM, learning how to do Search Engine Optimisation (SEO) will tremendously help with any of your SEM campaigns, especially in the keywords area. After all, both SEM and SEO rely heavily on keywords so why not boost your keywords organically too!

Learning how to do HTML will also help you in knowing how to structure your code to help improve your website’s SEO. On top of that, learning how to create impeccable content will be added advantage to your SEO knowledge as well. Enrol yourself in our Content Marketing course.

Who Should Attend This Course

This course is intended for Search Engine marketers, entrepreneurs, and students who want to enter the magical world of online advertising and digital marketing.

You should take this course if you want a simple system that will help your customers to find your business and to increase the traffic and sales on your website quickly!


English proficiency. Basic knowledge of Digital Marketing would be an added advantage.


You will earn a Search Engine Marketing (SEM) Certificate of Completion upon completing this course. For more information, kindly refer to our Frequently Asked Questions (FAQ) below.

General Program

Here are the topics you will be learning in Search Engine Marketing (SEM):

  • Understand the components of SEM
  • Understand the differences between keyword match types
  • Google Ads best practices
  • Learn how to use the Google Ads platform to create Ads
  • Navigate various SEM online research tools
  1. Will I get a certificate at the end of the course?

    Complete Reskill Programs: Absolutely! The certificate will be issued by airasia academy and powered by Google Cloud.

    Byte Sized Courses: Yes, we will award you with a certificate for all byte-sized courses with EIGHT (8) learning hours and above. The certificate will be issued by airasia academy and powered by Google Cloud. If you completed less than 8 hours, no certificate will be given.

    BINA Digital: Yes, we will award you with a certificate upon full attendance of the programme. The certificate will be issued by airasia academy and powered by Google Cloud.

  2. Can I get a job after attending the course?

    The certificate from airasia academy is recognised by the industry which is sufficient to land you a job. But, if you manage to stand out and earn excellent results, our trainers may recommend you to companies within the airasia group and Google Cloud ecosystem, or to their extensive network of businesses. That means you will have a good shot kickstarting a new career!

  3. Who can I refer to get more insight of the courses?

    You may drop us a WhatsApp message at 010-5008787. Kindly take note that our working hours are 9 am - 6 pm from Monday to Friday and our friendly team will reply to you as soon as we can. However, do expect a slight delay in reply in enquiries over the weekend. Or you can follow our social media accounts @airasiaacademy (Facebook, Instagram, Linkedin)

  4. What payment methods do you accept?

    We currently accept debit card and credit card. We're also happy to announce that we now have interest-free* instalment plans!

    *Interest-Free Instalment plans are currently available for ILT courses only, and applies to Maybank and Public Bank credit card holders, with a minimum purchase of RM500 and above.

  5. Do you offer any free learning resources?

    Yes, we do! Kindly refer to the Resources page. We have conducted free introductory sessions via our YouTube channel where you can watch it anytime and anywhere.

Meet your instructor
Robin Coenraad

Robin, also known as Digital Robin, has more than 12 years of experience as a digital marketer. He is a digital marketing strategist at heart with a taste for high-value, data-driven online campaigns.

He is well-versed in the areas of SEO, SEM, Social Media Marketing, Content Marketing, and Email Marketing. Robin has completed over 100 Digital Marketing projects in various B2B and B2C industries, covering Technology, Industrial Manufacturing, Interior Design, Home Decor, F&B chains, Events, Entertainment, and more.

Over the years, Robin has helped bring a significant increase in revenue with the clients he’s worked with, generating well over 7-figures for all his clients collectively. He thanks creativity and innovation for his successes.

HRDC Non-Claimable

Part Time
4 Hours: 2pm - 6pm