Micro-Credential in Consumer Behaviour and Market Intelligence

Normaziah Che Musa

The course is designed to accommodate the needs of understanding marketing from the perspective of buyers and sellers. It is based upon the premise that the ultimate success of the marketers is the final consumption of the consumers. Therefore, marketers must know how and why consumers behave the wa...

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Price
RM1,875.00
HRDC Claimable
Upskill
Part Time
Online
7 weeks (1 hour / week)
Upcoming Courses
What to Expect

Weekday online facilitation and classes with lecturers, self-paced learning and groupwork with fellow classmates and assessments at the end of each module.

Prerequisites

Diploma and Degree

Who Should Attend This Course

For future employers or upskilling new employees and business owners

Recommended Pathway

Master in Business Administration

General Program
  1. Overview of buyer behavior and consumer analysis
  2. Strategic role of market knowledge
  3. Consumer motivation and attitudes change
  4. Identifying growth opportunity using market intelligence
  5. Diversity of consumers and their behavior
  6. Consumer analysis, segmentation, & strategy
  7. Consumer decision making process
  8. Consumerism and consumer movements
Certificate

Certificate from UNITAR

  1. Will I get a certificate at the end of the course?

    Complete Reskill Programs: Absolutely! The certificate will be issued by airasia academy and powered by Google Cloud.

    Byte Sized Courses: Yes, we will award you with a certificate for all byte-sized courses with EIGHT (8) learning hours and above. The certificate will be issued by airasia academy and powered by Google Cloud. If you completed less than 8 hours, no certificate will be given.

    BINA Digital: Yes, we will award you with a certificate upon full attendance of the programme. The certificate will be issued by airasia academy and powered by Google Cloud.

  2. Can I get a job after attending the course?

    The certificate from airasia academy is recognised by the industry which is sufficient to land you a job. But, if you manage to stand out and earn excellent results, our trainers may recommend you to companies within the airasia group and Google Cloud ecosystem, or to their extensive network of businesses. That means you will have a good shot kickstarting a new career!

  3. Who can I refer to get more insight of the courses?

    You may drop us a WhatsApp message at 010-5008787. Kindly take note that our working hours are 9 am - 6 pm from Monday to Friday and our friendly team will reply to you as soon as we can. However, do expect a slight delay in reply in enquiries over the weekend. Or you can follow our social media accounts @airasiaacademy (Facebook, Instagram, Linkedin)

  4. What payment methods do you accept?

    We currently accept debit card and credit card. We're also happy to announce that we now have interest-free* instalment plans!

    *Interest-Free Instalment plans are currently available for ILT courses only, and applies to Maybank and Public Bank credit card holders, with a minimum purchase of RM500 and above.

Meet your instructor
Normaziah Che Musa

Ms Normaziah holds a Masters in Business Management and has 20 years of experience in teaching and industry experience. She specializes in Marketing and Branding for Businesses.

Price
RM1,875.00
HRDC Claimable
Upskill
Part Time
Online
7 weeks (1 hour / week)