How to Develop a Social Media Marketing Strategy - Step by Step

Ciayi Lim

Finding it hard to understand how Facebook and Instagram can improve a brand's performance and revenue? Leverage the power of social media marketing and gain impeccable results.

HRDC Non-Claimable

Part Time
4 Hours: 2pm - 6pm
Upcoming Courses
Who Should Attend This Course

If you are passionate about growing yourself in digital marketing, then you have come to the right masterclass!

Whether you are a business owner, a university graduate hunting for your first job, looking for a career change, or simply into social media marketing, you are welcome at the airasia academy.

Why Do You Need To Join This Course?

We are here to equip you with knowledge about social media marketing by utilising Facebook and Instagram marketing to grow your brand and business. Our course is carefully designed by our skilful trainer that covers the development of social media strategies and knowing the various tools and functions to excel in your marketing game plan.

What To Do After You Completed This Course?

It is time to apply all the knowledge and master the art of social media marketing. Check out how to further boost your online presence with online branding for a better experience. Practice makes perfect!

On top of that, you can check out other Digital Marketing courses available here: Digital Marketing 101, Content Marketing , Search Engine Optimisation (SEO), Search Engine Marketing (SEM), Email Marketing, Digital Marketing for e-commerce


The class will be conducted in English. There is no other requirement needed, so anyone can take this course.

General Programme

Here are the topics you will be learning in Social Media Marketing:

  • Fundamentals of social media audits & tracking competitors' performance.
  • Plan, design & schedule effective content (B2B & B2C) for social media pages.
  • Create and track ad campaigns using various objectives via Facebook Business Suite & Ad Manager.
  • Understand the concept of social media listening
  • Effective social inbox management

You will earn a Social Media Marketing Certificate of Completion upon completing this course. For more information, kindly read our Frequently Asked Questions (FAQ)

  1. Will I get a certificate at the end of the course?

    Complete Reskill Programs: Absolutely! The certificate will be issued by airasia academy and powered by Google Cloud.

    Byte Sized Courses: Yes, we will award you with a certificate for all byte-sized courses with EIGHT (8) learning hours and above. The certificate will be issued by airasia academy and powered by Google Cloud. If you completed less than 8 hours, no certificate will be given.

    BINA Digital: Yes, we will award you with a certificate upon full attendance of the programme. The certificate will be issued by airasia academy and powered by Google Cloud.

  2. Can I get a job after attending the course?

    The certificate from airasia academy is recognised by the industry which is sufficient to land you a job. But, if you manage to stand out and earn excellent results, our trainers may recommend you to companies within the airasia group and Google Cloud ecosystem, or to their extensive network of businesses. That means you will have a good shot kickstarting a new career!

  3. Who can I refer to get more insight of the courses?

    You may drop us a WhatsApp message at 010-5008787. Kindly take note that our working hours are 9 am - 6 pm from Monday to Friday and our friendly team will reply to you as soon as we can. However, do expect a slight delay in reply in enquiries over the weekend. Or you can follow our social media accounts @airasiaacademy (Facebook, Instagram, Linkedin)

  4. What payment methods do you accept?

    We currently accept debit card and credit card. We're also happy to announce that we now have interest-free* instalment plans!

    *Interest-Free Instalment plans are currently available for ILT courses only, and applies to Maybank and Public Bank credit card holders, with a minimum purchase of RM500 and above.

  5. Do you offer any free learning resources?

    Yes, we do! Kindly refer to the Resources page. We have conducted free introductory sessions via our YouTube channel where you can watch it anytime and anywhere.

Meet your instructor
Ciayi Lim

Ciayi is a branding expert and has started her brand & marketing consulting studio in 2013, working closely with SMEs in Europe and Asia. She holds an MBA and is accredited by the Chartered Management Institute.

She is skilled in branding, strategic marketing, and digital marketing and has a super sharp eye for design elements and a general vibe. Safe to say, she is very in-tune with her surroundings, that is until you hear her laugh from a mile away. It is very contagious, you have been warned!

HRDC Non-Claimable

Part Time
4 Hours: 2pm - 6pm