Digital Marketing Certificate Complete Reskill Bootcamp

Get a job in digital marketing or e-commerce, with help from the airasia academy Complete Reskill Bootcamp

airasia academy Full Reskill Bootcamp is a program/course that will teach you digital marketing. You’ll learn to do marketing for the real world, apply it to your business and get customers.

It’s not a bunch of tutorial videos. It’s a workshop. You will do the work of marketing.

What is taught?

• Business lessons and growth fundamentals.
• Digital marketing strategies, tools, and framework.
• A place to build your business and get help without getting judged.
• Case studies and real-life lessons.

This program/course teaches you the skills you need for an entry-level job in digital marketing or e-commerce, with no experience required.

You'll learn popular tools and platforms, such as Canva, Constant Contact, Hootsuite, HubSpot, Mailchimp, Shopify, Google Ads, and Google Analytics.

Fast and flexible, the digital marketing & e-commerce curriculum is with airasia academy, one of the world’s leading online learning platforms, so you can learn at the pace that’s right for you, from industry experts in order to gain the skills needed to land an entry-level job.

You’ll learn about:

• Developing a digital marketing and e-commerce strategies
• Attracting and engaging customers through digital marketing channels like search, social media, and email
• Measuring marketing analytics and sharing insights
• Building e-commerce stores, analyzing e-commerce performance, and growing customer loyalty
• The course guides you in understanding the basic fundamentals of SEO, SEM, Email Marketing, Social Media Marketing, Content Marketing, and Online Branding.

The airasia academy Digital Marketing & E-commerce Certificate Course focuses on the skills that employers are seeking, including email marketing, designing and running an online store, social media marketing, and marketing analytics.

The program/course will teach you how to use popular digital marketing and e-commerce tools like Shopify, Mailchimp, Twitter, Google Ads, and more. You’ll also have the opportunity to apply your new skills to real-world scenarios.

After you graduate from the program, you’ll have access to career resources and be connected directly with employers hiring for entry-level jobs in digital marketing and e-commerce.

Students that are looking to enter the world of Digital Marketing professionally.

Students may come from a traditional marketing background looking to skill up and start a career in digital. Many also come from adjacent careers.

No previous experience or knowledge of specific tools is required in order to succeed in the airasia academy Digital Marketing Certificate Bootcamp. All you need is curiosity about reaching and engaging with customers online.

Also made for:

• General marketers looking to update their digital skills
• Marketing managers looking for more digital insight
• Marketing and business graduates looking for immediate practical skills to kick-start their careers
• Small business owners – current and future
• Anyone responsible for updating their organisation’s digital strategy and action plans

Discover what it takes to build a successful career in digital marketing and e-commerce. Learn about how people interact with brands and how online tools like social media, display advertising, and email can attract and engage customers. The full certificate program includes:

• Hands-on activities • Quizzes and assignments • Regular assessments

Digital marketing can help you reach across the world to drive traffic to your website, increase sales, build a brand, or educate the public. Using the principles of Search engine optimization can help you determine your target audience, choose keywords to track content performance, engage with potential customers on social media, and gain organic search results. The best thing about digital marketing is that most of its tools are free.

Another benefit of digital marketing is that it can be the basis of a great career. You can work for other businesses as a Digital Marketer, Social Media Marketer, Web Optimization Specialist, Digital Strategist, Data Analytics Specialist, or Brand Marketer. Careers in marketing are in demand, and the average base salary for a Digital Marketer in Malaysia is RM 80,000 annually.

Common Professional Uses for Digital Marketing Besides demand and salary, one of the best things about a career as a Digital Marketer is the diversity of career paths available. You can choose from various specialities, such as social media, digital analysis, search engines, video, blogging, and email, or you can find a job that lets you use all of your talents. Here are some of the possible careers available in digital marketing.

Content Manager or Strategist Content Managers provide content for web pages, blogs, apps, social media channels, and print publications. It’s about generating interest and providing consumers with information about products, services, and brands they need or want.

Digital Marketing Specialist or Manager Digital Marketers use digital channels and tools like email marketing, social media marketing, paid and unpaid search marketing, and search engine optimization (SEO) to promote products and services. Digital marketing has become essential to publicizing a business and helping it grow.

Social Media Manager Social media marketing leverages social media channels such as Twitter, Facebook, Instagram, LinkedIn, YouTube, and TikTok to connect with a target audience. They generate engagement, attract followers, and increase web traffic.

Digital Analyst Digital Analysts use tools like Google Analytics to ​​assist companies with their marketing initiatives by providing analytical support, developing strategies, working on finding the right audiences, performing competitive analyses, and optimizing channels. The primary responsibilities of Data Analysts are researching trends, collecting data, analyzing statistics, developing marketing strategies based on the data collected, and presenting the results to clients and co-workers.

Email Marketing Specialist Email Marketing Specialists connect with subscribers and develop deeper relationships with current and potential customers. Email marketing can increase sales quickly and reach a large number of people at once at a minimal cost. Email marketing is a fast and effective addition to any business’s digital marketing strategy.

Website Optimization/SEO Specialist A Website Optimization/SEO Specialist works to increase a website’s visibility in search engines. In search marketing, the goal is for website or online content to appear at or near the top of search engine result pages (SERPs) when using specific keywords. Effective SEO improves a website’s quality and quantity of traffic, generating sales and improving business.

Brand Strategist A Brand Strategist tracks how a brand performs online and develops strategies to build or improve that performance. They help companies or individuals create a clear message and put that out on the internet.