Content Marketing: Grow Your Business with Effective Content

Robin Coenraad

Maximise the potential of content marketing to grow your business and brand. Learn how to plan effective content marketing campaigns and generate content ideas as well as compelling content creation. Grow 5-10x traffic, sales and revenue for your business. Take your career to the next level!

HRDC Non-Claimable

Part Time
4 Hours: 2pm - 6pm
Upcoming Courses
Who Should Attend This Course?

Generally, anyone can learn and use content marketing to increase their skills and boost their career. Learning content marketing will be a great addition for content marketers, copywriters, web developers, freelance writers or business owners who want to increase their branding, traffic and revenue by maximising the power of effective content.

One of the reasons why a job in digital marketing is so interesting is that the field is always changing as new platforms are established. Digital marketing is quickly taking over thanks to affordability and analytics. Hence, there is a high demand for digital marketers.

Why Do You Need To Join This Course?

Content is King – Writing killer content that will boost your business!

Content marketing is a marketing approach that involves creating and sharing online material such as relevant articles, videos, podcasts, and other media to attract, engage, and retain an audience.

This course offers an in-depth understanding of the huge importance of content marketing in the context of digital marketing, and how content marketing plays the biggest role in your business’ success. Think of content marketing as a medium that can further increase your target market interest as well as the value that your brand or business brings to them.

You will be guided on developing, planning, and executing content marketing campaigns for businesses of all sizes. Seeing that content is central to any digital marketing campaign, this course will also highlight how content marketing is often intertwined with the other components of digital marketing and strategies you can use to fully leverage great content.

The keyword here is “valuable.” Providing valuable content is also another important factor in content marketing. Your content needs to reach your audience in a way that feels natural and gives value to them.

But, great content does not mean anything if you are not targeting the right group of people. Hence, you will also learn how to identify and understand your audience. Win your audience with impeccable content marketing and grow your traffic!


The class will be conducted in English. There is no other requirement needed, so anyone can take this course.

What To Do After You Completed This Course?

Apart from content marketing, you may choose how to further add value to your content by knowing how to optimise your content by learning Search Engine Optimisation (SEO), Email Marketing, Search Engine Marketing (SEM), and Social Media Marketing. Learning other marketing specialisations will assist the development of your business and career to grow higher and stronger.

General Program

Here are the topics you will be learning in the Content Marketing course:

  • How to generate content marketing ideas and strategies that involve brand positioning, owned media value proposition, business case, as well as strategic plans.
  • How to develop content specific to your target audiences.
  • How to advertise your content through organic and paid methods
  • How to utilise and navigate content tools & apps to produce effective marketing content

You will earn a Content Marketing Certificate of Completion endorsed by airasia academy and authorised by Google upon completing this course. Refer to our FAQ below for more details.

  1. Will I get a certificate at the end of the course?

    Complete Reskill Programs: Absolutely! The certificate will be issued by airasia academy and powered by Google Cloud.

    Byte Sized Courses: Yes, we will award you with a certificate for all byte-sized courses with EIGHT (8) learning hours and above. The certificate will be issued by airasia academy and powered by Google Cloud. If you completed less than 8 hours, no certificate will be given.

    BINA Digital: Yes, we will award you with a certificate upon full attendance of the programme. The certificate will be issued by airasia academy and powered by Google Cloud.

  2. Can I get a job after attending the course?

    The certificate from airasia academy is recognised by the industry which is sufficient to land you a job. But, if you manage to stand out and earn excellent results, our trainers may recommend you to companies within the airasia group and Google Cloud ecosystem, or to their extensive network of businesses. That means you will have a good shot kickstarting a new career!

  3. Who can I refer to get more insight of the courses?

    You may drop us a WhatsApp message at 010-5008787. Kindly take note that our working hours are 9 am - 6 pm from Monday to Friday and our friendly team will reply to you as soon as we can. However, do expect a slight delay in reply in enquiries over the weekend. Or you can follow our social media accounts @airasiaacademy (Facebook, Instagram, Linkedin)

  4. What payment methods do you accept?

    We currently accept debit card and credit card. We're also happy to announce that we now have interest-free* instalment plans!

    *Interest-Free Instalment plans are currently available for ILT courses only, and applies to Maybank and Public Bank credit card holders, with a minimum purchase of RM500 and above.

  5. Do you offer any free learning resources?

    Yes, we do! Kindly refer to the Resources page. We have conducted free introductory sessions via our YouTube channel where you can watch it anytime and anywhere.

Meet your instructor
Robin Coenraad

Robin, also known as Digital Robin, has more than 12 years of experience as a digital marketer. He is a digital marketing strategist at heart with a taste for high-value, data-driven online campaigns.

He is well-versed in the areas of SEO, SEM, Social Media Marketing, Content Marketing, and Email Marketing. Robin has completed over 100 Digital Marketing projects in various B2B and B2C industries, covering Technology, Industrial Manufacturing, Interior Design, Home Decor, F&B chains, Events, Entertainment, and more.

Over the years, Robin has helped bring a significant increase in revenue with the clients he’s worked with, generating well over 7-figures for all his clients collectively. He thanks creativity and innovation for his successes.

HRDC Non-Claimable

Part Time
4 Hours: 2pm - 6pm