Join BerkeleyHaas Instructors and Corporate Mentors in Silicon Valley in this exclusive skill development program to enhance your business acumen. Select and solve one challenge from a list already identified by the Smart Village Movement at Berkeley with support from participating firms, accelerato...
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Create business model solutions to address the pain-points of rural populations with support from Smart Village Movement teams and participating firms (Salesforce, SAP, Adobe, Amazon, Google, IBM, LearnOnMobile, LinkedIn, Microsoft, NVIDIA, Oracle, Pratham, 3D Manufacture, The image school, Inno school, Teacher app). Understand the basics of data and analytics to be able to understand and implement digital transformation projects as part of these proposed solutions.
Develop a launch-ready business model solution for already-identified challenges in one of eight verticals:
Solutions are developed through researching and understanding on-ground realities and challenges in villages. Proposed business models should be scalable based on an ecosystem approach that benefits all stakeholders within the business ecosystem.
Rural populations represent one of the world’s largest untapped markets and offers scale and an immense opportunity for firms to build sustainable business models. Unlike the urban markets, the rural markets are unsaturated and offer first-mover advantage to those firms willing to explore and experiment with disruptive business models. No strategy or model will work in rural areas unless it is rooted in genuine care for the people to address their pain points. Projects should empower people at the bottom of the pyramid to access global markets through digital technologies and open innovation platforms for socioeconomic development in rural areas. This approach will promote a sustainable customer base for firms to expand markets through low-margin, high-volume strategies. Villages offer both scale and scope to firms for sustainable economic development. The goal is to develop business model solutions that address villagers’ pain points through interaction with the five resource groups listed below. The business model solutions need to be:
Students will have access to and can pick projects from innovation platforms. Completing a project is required to pass the course. Students are expected to work individually but can form their own support ecosystem of advisers and experts to help them. The students are expected to show an aspirational, entrepreneurial mindset, be self-starters, and draw knowledge and information from various sources on their own.
Digital and Business Analytics Empowerment:
As a foundational skill set, students will be trained to work with data and digital technologies. This business analytics literacy will enable them to improve their business models, assess opportunities, and track their activities accurately and sustainably. It will also empower them to work with more visibility and agility. Finally, this competency will improve their ability to collect and leverage the data available to them while researching their projects.
Students will be introduced to the following sources for project ideas:
Five Resource Providers for Students to Develop Innovative Solutions:
Instruction and Method of Working:
Instruction will take place in the class by the teaching faculty as shown on the schedule below. By the end of the two-week instruction period, students are expected to finalize their projects. The following weeks students will work independently and may take advantage of weekly mentor office hours. All students are required to sign up on the SVM Open Innovation Platform. The stakeholders on the platform include: villagers in pilot villages, key government officials, academics, corporate executives, startups and students from local and international universities. The platform will be utilized to capture data and information as it is generated for analysis and developing models. The platform is intended to foster collaborative innovation by engaging all stakeholders across industries. This approach focuses on solving challenges by delivering models for cost-effective speed-to-market solutions. Students will be encouraged to study both the supply chains and value chains in recommending total product/service solutions (supply chains involve all parties in fulfilling a customer request and leading to customer satisfaction, while a value chain is a set of interrelated activities a company uses to create a competitive advantage). Ecosystems result in
The students are expected to formulate and recommend an ecosystem for their proposed business model. Efficient ecosystems are formed when firms come together to help the end customer prosper in the long-term to grow his or her business. An ecosystem is like the human body, consisting of many essential parts that work together in full cooperation and coordination to deliver value to its most distant extremities in a timely and efficient way.
Final Presentation (paper) and Deliverables:
Develop a launch-ready solution to a specific village challenge posted on the SVM Platform in any one of the eight verticals approved by the course instructor:
The solutions should be based on technologies delivered through open business models, platforms and ecosystems.
University undergraduate and graduate students, Business Professionals, Entrepreneurs, SMEs
August 14-October 29 Project work
Certificate of Program Completion on Business Innovation and Analytics from Haas Business School, UC Berkeley
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Robert Locke (SVP, Johnson Controls) || Deepu Rathi (Sr. Director, Cisco) || Gautam Bandyopadhyay (Innovation Director, Siemens) || Uday Kapoor (Engineer, IIT Delhi; Documenter, Computer History Museum, Silicon Valley) || Raymond Liao (Managing Director, Samsung) || Timo Wadhawan (Founding Board Member, CFO, Heartwood 3D)