ASB: Strategizing the Marketing Organization

Asia School Of Business Trainers
HRDC Non-Claimable

Part Time
3 Hours: 2.15pm - 5.15pm
What to Expect

In a world of increased digitization, economy lockdown challenges, and rapidly evolving customer behaviors, one of the business functions that has profoundly transformed is marketing Especially in Malaysia, the majority of digitized B 2 C and B 2 B customers is radically changing its search and purchasing behaviors. One big question is whether these changes will stay and a Next New Normal will emerge, or will it all return to the situation from before the COVID 19 outbreak? Whatever the outcome, it is important for Malaysian firms to become prepared and stay agile.

In this session we will not only discuss the strategic marketing decisions needed for putting the customer first, but also we will learn about the required organizational implications how to design the organization for being customer centric To compare best and current organizational practices, we will present ASB’s large scale study on Customer Centricity. In collaboration with market research company Vase ai, we researched how marketers of Malaysia based firms organize Marketing and customer centricity.

Who Should Attend This Course

High-potential managers and senior managers as well as anyone who wants to learn about Leadership and Management in Turbulent Times


English proficiency

General Program
  • Review Strategic Tools in Marketing
  • Learn about best practices to organize marketing and customer centricity
  • Compare best and current practices

Certificate of completion

  1. Will I get a certificate at the end of the course?

    Complete Reskill Programs: Absolutely! The certificate will be issued by airasia academy and powered by Google Cloud.

    Byte Sized Courses: Yes, we will award you with a certificate for all byte-sized courses with EIGHT (8) learning hours and above. The certificate will be issued by airasia academy and powered by Google Cloud. If you completed less than 8 hours, no certificate will be given.

    BINA Digital: Yes, we will award you with a certificate upon full attendance of the programme. The certificate will be issued by airasia academy and powered by Google Cloud.

  2. Can I get a job after attending the course?

    The certificate from airasia academy is recognised by the industry which is sufficient to land you a job. But, if you manage to stand out and earn excellent results, our trainers may recommend you to companies within the airasia group and Google Cloud ecosystem, or to their extensive network of businesses. That means you will have a good shot kickstarting a new career!

  3. To whom can I refer to gain more insight into the courses?

    You may drop us a WhatsApp message at 010-5008787. Kindly take note that our working hours are 9 am - 6 pm from Monday to Friday and our friendly team will reply to you as soon as we can. However, do expect a slight delay in replying to enquiries over the weekend. Or you can follow our social media accounts @airasiaacademy (Facebook, Instagram, Linkedin)

  4. What payment methods do you accept?

    We currently accept both debit cards and credit cards. We're also happy to announce that we now have interest-free* instalment plans!

    *Interest-Free Instalment plans are currently available for ILT courses only, and applies to Maybank and Public Bank credit card holders, with a minimum purchase of RM500 and above.

  5. Do you offer any free learning resources?

    Yes, we do! Kindly refer to the Resources page. We have conducted free introductory sessions via our YouTube channel where you can watch it anytime and anywhere.

  6. What is the difference between RCOC-B and RCOC-EVLOS Module 1?

    The Remote Pilot Certificate of Competency - Basic (RCoC-B) satisfies the requirements within the Specific category (medium risk category). The RCoC-B satisfies the competency requirements of a published *PDRA or *STS that involves *VLOS flights. The following operations usually falls within the specific category:

    • Agriculture
    • Flying the drone above 400ft
    • Flying Beyond Visual Line of Sight (BVLOS)
    • Pre-Defined Risk Assessment (PDRA)
    • Standard Scenario (STS)
    • Visual Line of Sight (VLOS)

    The Remote Pilot Certificate of Competency Extended Visual Line of Sight Module 1 (RCoC (EVLOS) Module 1) is an additional module which enables Extended Visual Line of Sight operations. The prerequisite for attending Module 1 is RCoC-B which will imply that all Remote Pilots are required to be competent on RCoC-B before attending the Module 1 course.

Meet your instructor
Asia School Of Business Trainers

This course is being taught by multiple trainers from Asian School of Business

HRDC Non-Claimable

Part Time
3 Hours: 2.15pm - 5.15pm