Magnify the potential of digital marketing to upscale your E-commerce business.


Enhance what you do with something new or take your existing skills to a higher level

Digital Marketing for E-commerce

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Ciayi is a branding expert and has started her brand & marketing consulting studio in 2013, working closely with SMEs in Europe and Asia. She holds an MBA and is accredited by the Chartered Management Institute.

She is skilled in branding, strategic marketing, and digital marketing and has a super sharp eye for design elements and a general vibe. Safe to say, she is very in-tune with her surroundings, that is until you hear her laugh from a mile away. It is very contagious, you have been warned!


Ciayi Lim

Learn to create customer avatars and segment audiences in order to help send the right message to the right audiences. 

Customer Segmentation & Creating Buyer Persona

With Mailchimp, you can increase sales, onboard new users, and grow faster. Learn to create a personalised experience and target the right people with relevant messages. Master the art of crafting powerful email marketing that deliver results.

Email Marketing with Mailchimp

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Robin, also known as Digital Robin, has more than 12 years of experience as a digital marketer. He is a digital marketing strategist at heart with a taste for high-value, data-driven online campaigns.
 
He is well-versed in the areas of SEO, SEM, Social Media Marketing, Content Marketing, and Email Marketing. Robin has completed over 100 Digital Marketing projects in various B2B and B2C industries, covering Technology, Industrial Manufacturing, Interior Design, Home Decor, F&B chains, Events, Entertainment, and more. 
 
Over the years, Robin has helped bring a significant increase in revenue with the clients he’s worked with, generating well over 7-figures for all his clients collectively. He thanks creativity and innovation for his successes. 



Robin Coenraad

Maximise the potential of content marketing to grow your business and brand. Learn how to plan effective content marketing campaigns and generate content ideas as well as compelling content creation. Grow 5-10x traffic, sales and revenue for your business. Take your career to the next level!



Content Marketing: Grow Your Business with Effective Content

Learn the fundamentals of SEO and how to rank #1 on Google. Master the skill of Search Engine Optimisation to enhance your website’s visibility. Learn Keyword Research, SEO Audit, On Page SEO and ultimately, land your dream job in Digital Marketing!

Search Engine Optimisation (SEO) - Rank #1 on Google

Maximise work productivity by utilising Google Workspace tools to collaborate and innovate.

Google Workspace (GSuites) Office Productivity Tools & Data Studio Basics

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Siew Fei is the Google Workspace (formerly known as GSuite) trainer with Redbeat Academy. With 10 years of experience in Airasia with ICT background as well as Google Project Manager, he has transformed Airasia's office productivity environment into the Google environment. 

His expertise lies in change management, focused around operations and training for the Airasia Group's digital transformation. Today, he is the Microsoft and Google productivity tool expert and he is always ready to share his knowledge through his hands-on sessions.


Khor Siew Fei

Master the fundamentals of Go, Google's innovative programming language and learn an overview of Golang’s special features. Utilise Go to develop efficient applications. Be job-ready with Golang. Let’s Go!

Basic Go Programming - Get Started with Golang

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Prafful is a highly experienced project management professional, developer & mentor offering an experience of 15+ years in various sectors of e-Governance, IT, IT-ES, Media, Mobile, Embedded, Web Development, Game Development & Digital Marketing with 2 years of International Experience in Tokyo, Japan. 

He possesses excellent communication, technology and training skills summed up with proficiency in C & Embedded C, C++, OpenGL, WebGL, Unity3D, OpenCV, Java, J2ME, J2EE, Spring, Hibernate, Struts, Microservices, Android Studio, Angular, Google Analytics, Jquery, Javascript, HTML5, CSS3 & IoT. 

Besides that, he also has hands-on experience of working with open source CMS like Joomla, Moodle, Drupal, Wordpress. Other than that, he has practical exposure of working in Windows, Macintosh, Android, Linux/Unix & virtual environments. 

Prafful Daga

Understand the impact that the customer service role has on an organisation, further increasing their engagement and motivation.

Deliver Impactful Customer Experience

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Charles has 31 years of experience in the aviation industry with a career spanning several roles from ground operations to cabin crew, training instructor and cabin in-flight auditor. 

These experiences have built a strong foundation in customer service training for Charles, especially on soft skills in people management. 

He holds various certifications including Virtual Trainer by AirAsia Malaysia under Civil Aviation Authority Malaysia (CAAM) 2021, Behavioral Consultant (DISC Personality) 2017, Human Resources Development Fund (HRDF/PSMB) Train the Trainer Certification 2016, Trainer by Focus Learning 2015 and Nero Linguistic Practitioner & Coach (NLP) 2014. 

Charles is very passionate about training people to provide high-quality customer experience especially for ground operations, as well as enjoy teaching wellbeing techniques and knowledge to others. He continues to practice a strong cooperation concept between himself and his students to achieve the best in his classes. 

Charles Cabrini Armstrong

Class Time: 2pm to 6pm (4 hrs daily, across 3 days)

Make the most of Microsoft 365 via our labs, giving you a hands-on experience, ensuring you get a better understanding of the technical know-how. 


Enhance Your Office Productivity with Microsoft 365 for SME or Enterprise

Construct powerful dashboards and smarter reporting based on different types of scenarios & simulation analysis within the Google Workspace ecosystem.

Dashboarding with Data Studio - Basic to Advanced

Experience advanced google sheets formula, dynamic charting, pivot table and create a dashboard by using Google Sheets. 

Dynamic Dashboard with Google Sheets - Advanced

Learn how to THINK like Excel to create dynamic and powerful Excel formulas. Be a pro at navigating Microsoft Excel and Google Sheets. 

Advanced Microsoft Excel Formula & Functions

This practical course equips you with the practical knowledge and skill on data modelling with  R. You will learn how to use R to do machine learning modelling for getting better business insight. 


Introduction to Machine Learning and Data Science with R

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airasia academy presents our super brainiac Dr. Yu, a data science enthusiast with a track record of more than 10 years in the world of Data Analytics. More than 1,000 students and working adults from various industries have been in his classes.

Dr. Yu’s primary research areas are signal and image processing, data science, and analytics. He has published over 10 articles including ISI-ranked journal papers and international conference papers. On top of that, Dr. Yu has reviewed many ISI-ranked journal papers too.

Talking about professional development, Dr. Yu completed the Enterprise Data Scientist programme, offered by the Center of Applied Data Science, Malaysia Digital Economy Corporation (MDEC). He is also a SAS Certified Predictive Modeler, SAS Certified Visual Business Analyst, and SAS Certified Base Programmer. 

In 2018, he was recognised as a Professional Technologist by the Malaysia Board of Technologists. He accomplished the HRD Corp. Train-the-trainer certification programme.


Dr. Yu Yong Poh

This practical course equips you with the practical knowledge and skill on data modelling with Python. Participants will learn how to use Python to do machine learning modelling for getting better business insight. 

Introduction to Machine Learning and Data Science with Python

How can we maximise our Knowledge, Attitude, Skills and Habits in everything that we do? How important is knowledge to us and why? Is having the right attitude can be an advantage to us and how to make full use of it? Habits - how does this influence us in KASH? Chase your goals and learn how successful people elevate themselves.


K.A.S.H - Knowledge, Attitude, Skills, Habit

Are you ready to inspire people with a powerful vision?

To create positive energy, ignite passion, and foster a work environment that thrives on personal motivation, adaptability, collaboration, and accountability? This is what the transformational leadership course is all about.

Are you ready to inspire people with a powerful vision? How to create positive energy, inspire passion, and foster a prosperous work environment with personal motivation, adaptability, collaboration and accountability?

By the end of the programme, participants will be able to understand how bosses manage their employees, while a leader inspires them to innovate, think creatively and strive for perfection. Every team has a boss, but what people need is a leader who will help them achieve greatness.



Transformational Leadership: How to Inspire Extraordinary Performance

Raw data = carbon, cleaned data = diamond
Data mentah = karbon, data bersih = berlian

Kursus praktikal ini bertujuan melengkapkan peserta dengan pengetahuan dan kemahiran praktikal mengenai pra-pemprosesan data dan visualisasi dengan menggunakan Python. Peserta akan mempelajari cara menggunakan Python untuk melakukan pra-pemprosesan dan Analisis Data Penerokaan untuk mendapatkan cerapan perniagaan yang lebih baik.

Pengubahan Data Mentah kepada Wawasan Perniagaan dengan Python

*Adik, ini epal. Itu oren. Sudahkah adik belajar kenali kedua-dua?*
*Ok, sekarang, beritahu saya mana satu epal. *

Kursus praktikal ini bertujuan melengkapkan peserta dengan pengetahuan dan kemahiran praktikal mengenai permodelan data menggunakan Python. Peserta akan mempelajari cara menggunakan Python untuk membina model pembelajaran mesin untuk mendapatkan cerapan perniagaan yang lebih baik.




Pengenalan Kepada Pembelajaran Mesin dan Sains Data dengan Python

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Yan Bin has always been passionate about various data science projects and knowledge-sharing. In the past few years, she has been providing data-science-related trainings, consultancies, and research that include different topics or use cases. Yan Bin holds a PhD in Mathematics; since 2019, she was certified as a HRDF trainer; and then in 2020, she was certified by Microsoft as an Azure Data Scientist Associate. Currently, her aspiration is to coach different people and industries in unlocking more possibilities using data.

Dr Tan Yan Bin

Raw data = carbon, cleaned data = diamond
Data mentah = karbon, data bersih = berlian

Kursus praktikal ini bertujuan melengkapkan peserta dengan pengetahuan dan kemahiran praktikal mengenai pra-pemprosesan data dan visualisasi dengan menggunakan R. Peserta akan mempelajari cara menggunakan R untuk melakukan pra-pemprosesan dan Analisis Data Penerokaan untuk mendapatkan cerapan perniagaan yang lebih baik.

Pengubahan Data Mentah kepada Wawasan Perniagaan dengan R

*Adik, ini epal. Itu oren. Sudahkah adik belajar kenali kedua-dua?*
*Ok, sekarang, beritahu saya mana satu epal. *

Kursus praktikal ini bertujuan melengkapkan peserta dengan pengetahuan dan kemahiran praktikal mengenai pemodelan data menggunakan R. Peserta akan mempelajari cara menggunakan R untuk membina model pembelajaran mesin untuk mendapatkan cerapan perniagaan yang lebih baik.

Pengenalan Kepada Pembelajaran Mesin dan Sains Data dengan R

Pelanggan/pihak berkepentingan: “Sila tunjuk papan pemuka yang berkenaan. Jangan tunjuk kod pengaturcaraan atau persamaan matematik”.

Peserta akan belajar cara menggunakan Python untuk mereka bentuk dan membina aplikasi web. Selain itu, para peserta akan mempelajari cara mengintegrasikan teknik analisis data yang sesuai dengan Python.

*(Perhatian: sebelum menghadiri kursus ini, peserta mesti mempunyai pengetahuan asas atau pengalaman dalam bahasa pengaturcaraan Python)*

Pembinaan Papan Pemuka dan Penceritaan Data dengan Python

Pelanggan/pihak berkepentingan: “Sila tunjuk papan pemuka yang berkenaan. Jangan tunjuk kod pengaturcaraan atau persamaan matematik”.

Kursus praktikal ini bertujuan melengkapkan peserta dengan R Shiny. Peserta akan belajar cara menggunakan R Shiny untuk mereka bentuk dan membina aplikasi web. Selain itu, para peserta akan mempelajari cara mengintegrasikan teknik analisis data yang sesuai dengan R.

*(Perhatian: Sebelum menghadiri kursus ini, peserta mesti mempunyai pengetahuan asas atau pengalaman dalam bahasa pengaturcaraan R)*


Pembinaan Papan Pemuka dan Penceritaan Data dengan R

JOMKIRA merupakan perisian simpankira berasaskan simpanan di *cloud*,  direka khusus untuk usahawan yang tidak mempunyai pengetahuan tentang perakaunan. Dalam kursus ini, peserta akan didedahkan kepada JOMKIRA dan cara menggunakan perisian ini.

 Enhance what you do with something new or take your existing skills to a higher level

Pengurusan Akaun - JOMKIRA semua topik pengurusan akaun perniagaan

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Herney Anne merupakan penasihat bagi beberapa badan bukan kerajaan dan organisasi perseorangan untuk rundingan strategy Pemasaran Digital sejak tahun 2017. Beliau juga merupakan Pemegang Ijazah Sarjana Muda dalam bidang Multimedia Interaktif. Herney Anne merupakan seorang yang sangat perihatin terhadap kehendak pelanggan selaras dengan peredaran zaman. Beliau juga sentiasa bersemangat dan aktif dalam kehidupan bermasyarakat.