Metrics for Digital Marketing Success

Robin Coenraad

In this intermediate to advanced course, you will learn the importance of tracki

+ show more

Price
RM420.00
HRDC Non-Claimable

Upskill
Part Time
Online
6 Hours: 10am - 4pm
Upcoming Courses
What To Expect

In this course, learners will understand which metrics to always keep a close eye on, at the same time, knowing how to implement strategies that will help optimise a campaign, whether it be SEO, SEM, email, content or social media. Learners will also familiarise yourself with various tools used for tracking various types of metrics.

Recommended Path

Learners can choose to double-up their performance marketing skills with knowledge on developing an industry-standard marketing plan with various marketing tools and frameworks used in the industry.

Who Should Attend This Course

Any individual looking to enhance their skills in Digital Marketing.

Prerequisites
  • English and Malay Language proficiency.
  • Minimum of 2 - 3 years of Digital Marketing experience.
General Program
  • Actionable metrics vs. Vanity metrics
  • Tracking metrics that matter
  • Measuring effectiveness of a campaign
  • Effective reporting to C-level managers (GA, GSC & Data Studio)
  1. Will I get a certificate at the end of the course?

    Complete Reskill Programs: Absolutely! The certificate will be issued by airasia academy and powered by Google Cloud.

    Byte Sized Courses: Yes, we will award you with a certificate for all byte-sized courses with EIGHT (8) learning hours and above. The certificate will be issued by airasia academy and powered by Google Cloud. If you completed less than 8 hours, no certificate will be given.

    BINA Digital: Yes, we will award you with a certificate upon full attendance of the programme. The certificate will be issued by airasia academy and powered by Google Cloud.

  2. Can I get a job after attending the course?

    The certificate from airasia academy is recognised by the industry which is sufficient to land you a job. But, if you manage to stand out and earn excellent results, our trainers may recommend you to companies within the airasia group and Google Cloud ecosystem, or to their extensive network of businesses. That means you will have a good shot kickstarting a new career!

  3. Who can I refer to get more insight of the courses?

    You may drop us a WhatsApp message at 010-5008787. Kindly take note that our working hours are 9 am - 6 pm from Monday to Friday and our friendly team will reply to you as soon as we can. However, do expect a slight delay in reply in enquiries over the weekend. Or you can follow our social media accounts @airasiaacademy (Facebook, Instagram, Linkedin)

  4. What payment methods do you accept?

    We currently accept debit card and credit card. We're also happy to announce that we now have interest-free* instalment plans!

    *Interest-Free Instalment plans are currently available for ILT courses only, and applies to Maybank and Public Bank credit card holders, with a minimum purchase of RM500 and above.

  5. Do you offer any free learning resources?

    Yes, we do! Kindly refer to the Resources page. We have conducted free introductory sessions via our YouTube channel where you can watch it anytime and anywhere.

  6. What is the difference between RCOC-B and RCOC-EVLOS Module 1?

    The Remote Pilot Certificate of Competency - Basic (RCoC-B) satisfies the requirements within the Specific category (medium risk category). The RCoC-B satisfies the competency requirements of a published *PDRA or *STS that involves *VLOS flights. The following operations usually falls within the specific category:

    • Agriculture
    • Flying the drone above 400ft
    • Flying Beyond Visual Line of Sight (BVLOS)
    • Pre-Defined Risk Assessment (PDRA)
    • Standard Scenario (STS)
    • Visual Line of Sight (VLOS)

    The Remote Pilot Certificate of Competency Extended Visual Line of Sight Module 1 (RCoC (EVLOS) Module 1) is an additional module which enables Extended Visual Line of Sight operations. The prerequisite for attending Module 1 is RCoC-B which will imply that all Remote Pilots are required to be competent on RCoC-B before attending the Module 1 course.

Meet your instructor
Robin Coenraad

Robin, also known as Digital Robin, has more than 12 years of experience as a digital marketer. He is a digital marketing strategist at heart with a taste for high-value, data-driven online campaigns.

He is well-versed in the areas of SEO, SEM, Social Media Marketing, Content Marketing, and Email Marketing. Robin has completed over 100 Digital Marketing projects in various B2B and B2C industries, covering Technology, Industrial Manufacturing, Interior Design, Home Decor, F&B chains, Events, Entertainment, and more.

Over the years, Robin has helped bring a significant increase in revenue with the clients he’s worked with, generating well over 7-figures for all his clients collectively. He thanks creativity and innovation for his successes.

Price
RM420.00
HRDC Non-Claimable

Upskill
Part Time
Online
6 Hours: 10am - 4pm