Imperial Online Masterclass: Strategic Marketing

Imperial College Trainers
Price
RM4,200.00
HRDC Non-Claimable

Upskill
Part Time
Online
12.5 Hours
What to Expect

A number of live online masterclasses are made available for continuing professional development. These classes are also suitable for university students offering a co-curricular learning experience to supplement their undergraduate or postgraduate studies. The classes are taught by leading academics in their field of education and research.

Every organisation has to put in a lot of money, resources, and manpower in promoting its service. In the current economy, just creating goods and expecting to get buyers is certainly not going to work out. Instead, every business has to focus on creating products that resonate with the needs of consumers. This also gives your goods or services a unique value, making it all the more favourable over other competitors. For an organisation, strategic marketing is now vital for sustaining itself in the long run.

This masterclass will provide participants with latest innovative tools in marketing for successful marketing strategies, enable them to understand the key drivers of successful marketing strategies and critically evaluate the success of marketing campaigns.

Who Should Attend This Course

This masterclass is designed for participants interested in the latest tools and cutting-edge knowledge of strategic marketing, including customer relationship engagement, brand management, relationship marketing, and brand leveraging strategies.

Prerequisites

English proficiency

General Program
  • Customer relationship marketing
  • Product marketing strategies
  • Marketing channels management
  • Strategic marketing communications
  • Brand management
  • Brand leveraging strategies
Certificate

All participants will receive a verified Imperial College London Digital Certificate on successful completion of the masterclass.

For masterclasses that run over six weeks with project and tutorials, a project assessment transcript will be provided in addition to the digital certificate.

  1. Will I get a certificate at the end of the course?

    Complete Reskill Programs: Absolutely! The certificate will be issued by airasia academy and powered by Google Cloud.

    Byte Sized Courses: Yes, we will award you with a certificate for all byte-sized courses with EIGHT (8) learning hours and above. The certificate will be issued by airasia academy and powered by Google Cloud. If you completed less than 8 hours, no certificate will be given.

    BINA Digital: Yes, we will award you with a certificate upon full attendance of the programme. The certificate will be issued by airasia academy and powered by Google Cloud.

  2. Can I get a job after attending the course?

    The certificate from airasia academy is recognised by the industry which is sufficient to land you a job. But, if you manage to stand out and earn excellent results, our trainers may recommend you to companies within the airasia group and Google Cloud ecosystem, or to their extensive network of businesses. That means you will have a good shot kickstarting a new career!

  3. Who can I refer to get more insight of the courses?

    You may drop us a WhatsApp message at 010-5008787. Kindly take note that our working hours are 9 am - 6 pm from Monday to Friday and our friendly team will reply to you as soon as we can. However, do expect a slight delay in reply in enquiries over the weekend. Or you can follow our social media accounts @airasiaacademy (Facebook, Instagram, Linkedin)

  4. What payment methods do you accept?

    We currently accept debit card and credit card. We're also happy to announce that we now have interest-free* instalment plans!

    *Interest-Free Instalment plans are currently available for ILT courses only, and applies to Maybank and Public Bank credit card holders, with a minimum purchase of RM500 and above.

  5. Do you offer any free learning resources?

    Yes, we do! Kindly refer to the Resources page. We have conducted free introductory sessions via our YouTube channel where you can watch it anytime and anywhere.

  6. What is the difference between RCOC-B and RCOC-EVLOS Module 1?

    The Remote Pilot Certificate of Competency - Basic (RCoC-B) satisfies the requirements within the Specific category (medium risk category). The RCoC-B satisfies the competency requirements of a published *PDRA or *STS that involves *VLOS flights. The following operations usually falls within the specific category:

    • Agriculture
    • Flying the drone above 400ft
    • Flying Beyond Visual Line of Sight (BVLOS)
    • Pre-Defined Risk Assessment (PDRA)
    • Standard Scenario (STS)
    • Visual Line of Sight (VLOS)

    The Remote Pilot Certificate of Competency Extended Visual Line of Sight Module 1 (RCoC (EVLOS) Module 1) is an additional module which enables Extended Visual Line of Sight operations. The prerequisite for attending Module 1 is RCoC-B which will imply that all Remote Pilots are required to be competent on RCoC-B before attending the Module 1 course.

Meet your instructor
Imperial College Trainers

This course is being taught by multiple trainers from Imperial College

Price
RM4,200.00
HRDC Non-Claimable

Upskill
Part Time
Online
12.5 Hours