Digital Marketing Certificate Complete Reskill Bootcamp

Unlock new career opportunities in digital marketing or e-commerce with the airasia academy's Comprehensive Reskill Bootcamp – your pathway to securing a fulfilling position in the dynamic realms of digital marketing and e-commerce

airasia academy Complete Reskill Bootcamp is a programme that will teach you digital marketing using real-world case studies that you can easily apply to your business. It’s not a bunch of tutorial videos or lectures but an immersive and interactive workshop with hands-on practical exercises.

This programme is designed to equip you with practical skills in digital marketing, introducing popular free and paid tools in the market, emphasising real-world applications for your business and customer acquisition, engagement, and conversion depending on your marketing goals.

What Sets It Apart

• Comprehensive business lessons with case studies and real-life lessons. If you have a business idea and want to learn how to market it online, we have it all covered from developing your brand identities to online marketing strategies. You will learn all that within this 10-day programme.

• In-depth knowledge of digital marketing strategies, tools, and frameworks. Engage in a judgment-free zone where you can build your business and seek assistance.

• For ongoing professional development, we will also recommend suitable globally recognised certifications that you can sit after this programme so that you can outclass the pool of talents in the market.

• We also support you with the online community for ongoing discussion and on-demand learning videos whenever you need to revisit the programme any time and anywhere you want.

This programme is your gateway to an entry-level position in digital marketing or e-commerce, be it in a company as an employee or kick-starting your own business as an entrepreneur, requiring no prior experience. You will learn popular tools and platforms, such as Talkwalker, Semrush, Hootsuite, RivalIQ, Canva, Meta, TikTok, HubSpot, Mailchimp, Google Ads, Google Analytics, and many more.

Enjoy a fast and flexible programme on digital marketing and e-commerce by airasia academy, a globally recognised online learning platform. Besides this Instructor-led Training, you can also choose the pace that suits you from our On-demand learning videos, ensuring you acquire the skills necessary for landing an entry-level job or actualising your dream as an online entrepreneur.

This programme is your gateway to an entry-level position in digital marketing or e-commerce, requiring no prior experience.

You'll learn popular tools and platforms, such as Canva, Constant Contact, Hootsuite, HubSpot, Mailchimp, Shopify, Google Ads, and Google Analytics.

Enjoy a fast and flexible programme on digital marketing and e-commerce by airasia academy, a globally recognised online learning platform. Choose the pace that suits you and benefit from industry experts, ensuring you acquire the skills necessary for landing an entry-level job.

Discover these key aspects:

• Craft effective digital marketing and e-commerce strategies
• Captivate and involve customers through various digital channels, including search engines, social media, and email
• Proficiently analyse marketing analytics and share valuable insights
• Develop and manage e-commerce stores, assess e-commerce performance, and foster customer loyalty
• The course guides you in understanding the basic fundamentals of SEO, SEM, Email Marketing, Social Media Marketing, Content Marketing, and Online Branding.

The airasia academy Digital Marketing & E-commerce Certificate Course focuses on the skills that employers are seeking, including email marketing, designing and running an online store, social media marketing, and marketing analytics.

The program/course will teach you how to use popular digital marketing and e-commerce tools such as Shopify, Mailchimp, Twitter, Google Ads, and more. You’ll also have the opportunity to apply your new skills to real-world scenarios.

Upon graduation from the programme, you will gain access to valuable career resources and direct connections with employers actively seeking candidates for entry-level positions in digital marketing and e-commerce.

Aspiring students seeking to venture into the dynamic field of Digital Marketing.

Students with a foundation in traditional marketing seeking to enhance their skills and embark on a career in the digital realm. Additionally, many participants come from related fields. No prior experience or expertise with specific tools is necessary for success in the airasia academy Digital Marketing Certificate Complete Reskill Bootcamp. All that required is a genuine curiosity about effectively reaching and engaging with online customers.

Also made for:

• General marketers looking to update their digital skills

• Marketing managers looking for more digital insights

• Marketing and business graduates looking for immediate practical skills to kick-start their careers

• Small business owners – current and future

• Individuals tasked with updating their organisation’s digital strategy and action plans

Uncover the essential elements for crafting a thriving career in digital marketing and e-commerce. Explore the dynamics of customer-brand interactions via effective digital content strategies and delve into the utilisation of online platforms such as social media, search engines, and email to attract, engage and convert customers. This comprehensive certificate programme includes:

• Case studies discussion

• Hands-on practical learning

• Regular assessments

Digital marketing serves as a powerful tool to reach a global and targeted audience, establishing brand identity and recognition, driving website traffic, delivering educational information through interaction, and boosting sales. Utilising the principles of search engine optimisation (SEO) allows you to identify your target audience, select keywords for content performance tracking, engage potential customers on social media, and achieve organic search results. One significant advantage of digital marketing lies in the accessibility of most of its tools, which are often free.

Furthermore, digital marketing can form the foundation of a rewarding career. Opportunities abound in roles such as Digital Marketer, Social Media Marketer, Web Optimisation Specialist, Digital Strategist, Data Analytics Specialist, or Brand Marketer. The demand for marketing professionals is high, with the average base salary for a Digital Marketer in Malaysia reaching RM 80,000 annually.

Beyond its demand and lucrative salary prospects, a career in digital marketing offers diverse pathways. Specialisations include social media, digital analysis, search engines, video, blogging, and email marketing. Consider these potential careers within the digital marketing landscape:

Content Manager or Strategist Content Managers develop and provide engaging content for web pages, blogs, apps, social media channels, and print publications. Focus on generating interest and informing consumers about relevant products, services, and brands.

Social Media Managers utilise social media channels like Facebook, Instagram, TikTok, LinkedIn, YouTube, X-Formerly known as Twitter, and more to connect with target audiences. Creating brand awareness, generating engagement, attracting followers, and driving web traffic.

Digital Analysts utilise tools like Google Analytics to provide analytical support, develop strategies, identify target audiences, conduct competitive analyses, and optimise channels. Responsibilities include researching trends, collecting and analysing data, and presenting results to clients and colleagues.

Email Marketing Specialists connect with subscribers to cultivate relationships with current and potential customers. Email marketing proves to be a fast, cost-effective method for increasing sales and reaching a large audience simultaneously.

Website Optimisation/ SEO Specialists works to enhance a website’s visibility in search engines, aiming for a prominent position in search engine result pages (SERPs) when specific keywords are used. Effective SEO improves website traffic quality and quantity, driving sales and enhancing business.

Brand Strategists monitor and strategise to improve a brand's online performance. Assist companies or individuals in crafting a clear message and effectively communicating it on the internet.

Digital Marketing Specialists or Managers leverage digital channels such as email marketing, social media marketing, paid and unpaid search marketing, and SEO to promote products and services. Digital marketing plays a crucial role in publicising businesses and fostering growth.

Discover these key aspects: • Craft effective digital marketing and e-commerce strategies

• Captivate and involve customers through various digital channels, including search engines, social media, and email

• Proficiently analyse marketing analytics and share valuable insights

• Develop and manage e-commerce stores, assess e-commerce performance, and foster customer loyalty

The course guides you in understanding the basic fundamentals of SEO, SEM, Email Marketing, Social Media Marketing, Content Marketing, Online Branding, and the overall Strategies Planning for effective Marketing Plan with Landing Page Development and Optimisation.

We focus on the skills that employers are seeking, including daily digital platforms management, monitoring and performance optimisation.

The course will teach you how to use popular digital marketing and e-commerce tools such as Talkwalker, Semrush, Hootsuite, RivalIQ, Canva, Meta, TikTok, HubSpot, Mailchimp, Google Ads, Google Analytics, and many more. You will also have the opportunity to apply your new skills to real-world scenarios.

Upon graduation from the programme, you will gain access to valuable career resources and direct connections with employers actively seeking candidates for entry-level positions in digital marketing and e-commerce.