Digital Marketing Certificate Complete Reskill Bootcamp

Robin & Ciayi

The best course for a career transformation, a beginner-friendly program with no prerequisites. This full-time course focuses on the skills that today’s marketing leaders prioritize and local employers demand. Students will master tools like Google Analytics to create data-driven strategies across c...

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Price
RM6,500.00
HRDC Claimable

Certification
Real-World Application
Instructor Led & Online
8 Weeks, 4-8 hours per week
Upcoming Courses
Start Date
09 Jan 2023
Buy now
Digital Marketing Complete Reskill Bootcamp

Get a job in digital marketing or e-commerce, with help from the airasia academy Complete Reskill Bootcamp

airasia academy Full Reskill Bootcamp is an 8-weeks program/course that will teach you digital marketing. You’ll learn to do marketing for the real world, apply it to your business and get customers.

It’s not a bunch of tutorial videos. It’s a workshop. You will do the work of marketing.

What is taught?

  • Business lessons and growth fundamentals.
  • Digital marketing strategies, tools, and framework.
  • A place to build your business and get help without getting judged
  • Case studies and real-life lessons.

This fully online program/course teaches you the skills you need for an entry-level job in digital marketing or e-commerce, with no experience required.

You'll learn popular tools and platforms, such as Canva, Constant Contact, Hootsuite, HubSpot, Mailchimp, Shopify, Twitter, Google Ads, and Google Analytics.

Learn online Fast and flexible, the digital marketing & e-commerce curriculum is with airasia academy, one of the world’s leading online learning platforms, so you can learn at the pace that’s right for you, from industry experts in order to gain the skills needed to land an entry-level job.

You’ll learn about:

  • Developing a digital marketing and e-commerce strategies
  • Attracting and engaging customers through digital marketing channels like search, social media, and email
  • Measuring marketing analytics and sharing insights
  • Building e-commerce stores, analyzing e-commerce performance, and growing customer loyalty
  • The course guides you in understanding the basic fundamentals of SEO, SEM, Email Marketing, Social Media Marketing, Content Marketing, and Online Branding.

The airasia academy Digital Marketing & E-commerce Certificate Course focuses on the skills that employers are seeking, including email marketing, designing and running an online store, social media marketing, and marketing analytics.

You’ll learn these job-ready skills through interactive content (discussion prompts, quizzes, and hands-on activities) in under three months, with less than 10 hours of flexible study per week.

The program/course will teach you how to use popular digital marketing and e-commerce tools like Shopify, Mailchimp, Twitter, Google Ads, and more. You’ll also have the opportunity to apply your new skills to real-world scenarios.

After you graduate from the program, you’ll have access to career resources and be connected directly with employers hiring for entry-level jobs in digital marketing and e-commerce.

Who Should Attend This Course

Students that are looking to enter the world of Digital Marketing professionally.

Students may come from a traditional marketing background looking to skill up and start a career in digital. Many also come from adjacent careers.

No previous experience or knowledge of specific tools is required in order to succeed in the airasia academy Digital Marketing Certificate Bootcamp. All you need is curiosity about reaching and engaging with customers online.

Also made for:

  • General marketers looking to update their digital skills
  • Marketing managers looking for more digital insight
  • Marketing and business graduates looking for immediate practical skills to kick start their careers
  • Small business owners – current and future
  • Anyone responsible for updating their organisation’s digital strategy and action plans
The Foundations of Digital Marketing

Discover what it takes to build a successful career in digital marketing and e-commerce. Learn about how people interact with brands and how online tools like social media, display advertising, and email can attract and engage customers. The full certificate program includes:

• Hands-on activities • Quizzes and assignments • Regular assessments

Why Should I Learn Digital Marketing ?

Digital marketing can help you reach across the world to drive traffic to your website, increase sales, build a brand, or educate the public. Using the principles of Search engine optimization can help you determine your target audience, choose keywords to track content performance, engage with potential customers on social media, and gain organic search results. The best thing about digital marketing is that most of its tools are free.

Another benefit of digital marketing is that it can be the basis of a great career. You can work for other businesses as a Digital Marketer, Social Media Marketer, Web Optimization Specialist, Digital Strategist, Data Analytics Specialist, or Brand Marketer. Careers in marketing are in demand, and the average base salary for a Digital Marketer in Malaysia is RM 80,000 annually.

Common Professional Uses for Digital Marketing Besides demand and salary, one of the best things about a career as a Digital Marketer is the diversity of career paths available. You can choose from various specialties, such as social media, digital analysis, search engines, video, blogging, and email, or you can find a job that lets you use all of your talents. Here are some of the possible careers available in digital marketing.

Content Manager or Strategist Content Managers provide content for web pages, blogs, apps, social media channels, and print publications. It’s about generating interest and providing consumers with information about products, services, and brands they need or want.

Digital Marketing Specialist or Manager Digital Marketers use digital channels and tools like email marketing, social media marketing, paid and unpaid search marketing, and search engine optimization (SEO) to promote products and services. Digital marketing has become essential to publicizing a business and helping it grow.

Social Media Manager Social media marketing leverages social media channels such as Twitter, Facebook, Instagram, LinkedIn, YouTube, and TikTok to connect with a target audience. They generate engagement, attract followers, and increase web traffic.

Digital Analyst Digital Analysts use tools like Google Analytics to ​​assist companies with their marketing initiatives by providing analytical support, developing strategies, working on finding the right audiences, performing competitive analyses, and optimizing channels. The primary responsibilities of Data Analysts are researching trends, collecting data, analyzing statistics, developing marketing strategies based on the data collected, and presenting the results to clients and co-workers.

Email Marketing Specialist Email Marketing Specialists connect with subscribers and develop deeper relationships with current and potential customers. Email marketing can increase sales quickly and reach a large number of people at once at a minimal cost. Email marketing is a fast and effective addition to any business’s digital marketing strategy.

Website Optimization/SEO Specialist A Website Optimization/SEO Specialist works to increase a website’s visibility in search engines. In search marketing, the goal is for website or online content to appear at or near the top of search engine result pages (SERPs) when using specific keywords. Effective SEO improves a website’s quality and quantity of traffic, generating sales and improving business.

Brand Strategist A Brand Strategist tracks how a brand performs online and develops strategies to build or improve that performance. They help companies or individuals create a clear message and put that out on the internet.

General Program
  • Digital Marketing Landscape
  • Inbound vs. Outbound Marketing - Discovering the Marketer’s mindset
  • Online Branding -
  • SEO (Search Engine Optimization) - Optimising your website for improved Google rankings
  • SEM (Search Engine Marketing) - Design, develop and create PPC Ads with Google Ads
  • Social Media Marketing
  • Content Marketing - Developing Content that attracts leads into your funnel
  • Email Marketing - Creating emails that nurture leads and build trust
  • Digital Marketing Strategy
  • Website development
  • Ecommerce
  • Designing a Marketing Plan
  • Marketing Mix
Certificate

Digital Marketing Certificate of Completion Powered by Google Cloud

Get On the Fast Track to In-Demand Jobs In Technology, Retail, Finance, Energy, and More.

(1) Complete the airasia academy Digital Marketing & E-commerce Certificate

(2) Improve your interview technique and resume with access to career resources.

(3) Get your foot in the door with top employers through the airasia academy employer consortium.

  1. Will I get a certificate at the end of the course?

    Complete Reskill Programs: Absolutely! The certificate will be issued by airasia academy and powered by Google Cloud.

    Byte Sized Courses: Yes, we will award you with a certificate for all byte-sized courses with EIGHT (8) learning hours and above. The certificate will be issued by airasia academy and powered by Google Cloud. If you completed less than 8 hours, no certificate will be given.

    BINA Digital: Yes, we will award you with a certificate upon full attendance of the programme. The certificate will be issued by airasia academy and powered by Google Cloud.

  2. Can I get a job after attending the course?

    The certificate from airasia academy is recognised by the industry which is sufficient to land you a job. But, if you manage to stand out and earn excellent results, our trainers may recommend you to companies within the airasia group and Google Cloud ecosystem, or to their extensive network of businesses. That means you will have a good shot kickstarting a new career!

  3. Who can I refer to get more insight of the courses?

    You may drop us a WhatsApp message at 010-5008787. Kindly take note that our working hours are 9 am - 6 pm from Monday to Friday and our friendly team will reply to you as soon as we can. However, do expect a slight delay in reply in enquiries over the weekend. Or you can follow our social media accounts @airasiaacademy (Facebook, Instagram, Linkedin)

  4. What payment methods do you accept?

    We currently accept debit card and credit card. We're also happy to announce that we now have interest-free* instalment plans!

    *Interest-Free Instalment plans are currently available for ILT courses only, and applies to Maybank and Public Bank credit card holders, with a minimum purchase of RM500 and above.

  5. Do you offer any free learning resources?

    Yes, we do! Kindly refer to the Resources page. We have conducted free introductory sessions via our YouTube channel where you can watch it anytime and anywhere.

Meet your instructor
Robin & Ciayi

Robin, also known as Digital Robin, has more than 12 years of experience as a digital marketer. He is a digital marketing strategist at heart with a taste for high-value, data-driven online campaigns.

He is well-versed in the areas of SEO, SEM, Social Media Marketing, Content Marketing, and Email Marketing. Robin has completed over 100 Digital Marketing projects in various B2B and B2C industries, covering Technology, Industrial Manufacturing, Interior Design and Home Decor, F&B chains, Events, Entertainment and more.

Over the years, Robin has helped bring a significant increase in revenue with the clients he’s worked with, generating well over 7-figures for all his clients collectively. He thanks creativity and innovation for his successes.

Ciayi is a branding expert and started her brand & marketing consulting studio in 2013, working closely with SMEs in Europe and Asia. She holds an MBA and is accredited by the Chartered Management Institute.

She is skilled in branding, strategic marketing, and digital marketing and has a super sharp eye for design elements and a general vibe. Safe to say, she is very in-tune with her surroundings, that is until you hear her laugh from a mile away. It is very contagious, you have been warned!

Price
RM6,500.00
HRDC Claimable

Certification
Real-World Application
Instructor Led & Online
8 Weeks, 4-8 hours per week