Customer Segmentation & Creating Buyer Persona

Ciayi Lim

Learn to create customer avatars and segment audiences in order to help send the

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Price
RM140.00
HRDC Non-Claimable

Upskill
Part Time
Online
2 Hours: 10am - 12pm
Upcoming Courses
What To Expect

This course teaches the importance of knowing your customer and grouping your target audiences to help personalise your customer’s experience for better and improved campaign performance.

At the end of this course, you will be able to understand how to create customer avatars and segment audiences in order to help send the right message to the right audiences.

Recommended Path

Double-up your targeting prowess with knowing how to conduct online research and develop a complete marketing plan, alongside popular marketing strategies and frameworks used in the industry.

Who Should Attend This Course

Any individual looking to become a Digital Marketing professional.

Prerequisites

English and Malay Language proficiency.

General Program
  • Market and customer segmentation
  • Creating buyer persona & applying into the strategic marketing plan
  1. Will I get a certificate at the end of the course?

    Complete Reskill Programs: Absolutely! The certificate will be issued by airasia academy and powered by Google Cloud.

    Byte Sized Courses: Yes, we will award you with a certificate for all byte-sized courses with EIGHT (8) learning hours and above. The certificate will be issued by airasia academy and powered by Google Cloud. If you completed less than 8 hours, no certificate will be given.

    BINA Digital: Yes, we will award you with a certificate upon full attendance of the programme. The certificate will be issued by airasia academy and powered by Google Cloud.

  2. Can I get a job after attending the course?

    The certificate from airasia academy is recognised by the industry which is sufficient to land you a job. But, if you manage to stand out and earn excellent results, our trainers may recommend you to companies within the airasia group and Google Cloud ecosystem, or to their extensive network of businesses. That means you will have a good shot kickstarting a new career!

  3. Who can I refer to get more insight of the courses?

    You may drop us a WhatsApp message at 010-5008787. Kindly take note that our working hours are 9 am - 6 pm from Monday to Friday and our friendly team will reply to you as soon as we can. However, do expect a slight delay in reply in enquiries over the weekend. Or you can follow our social media accounts @airasiaacademy (Facebook, Instagram, Linkedin)

  4. What payment methods do you accept?

    We currently accept debit card and credit card. We're also happy to announce that we now have interest-free* instalment plans!

    *Interest-Free Instalment plans are currently available for ILT courses only, and applies to Maybank and Public Bank credit card holders, with a minimum purchase of RM500 and above.

  5. Do you offer any free learning resources?

    Yes, we do! Kindly refer to the Resources page. We have conducted free introductory sessions via our YouTube channel where you can watch it anytime and anywhere.

  6. What is the difference between RCOC-B and RCOC-EVLOS Module 1?

    The Remote Pilot Certificate of Competency - Basic (RCoC-B) satisfies the requirements within the Specific category (medium risk category). The RCoC-B satisfies the competency requirements of a published *PDRA or *STS that involves *VLOS flights. The following operations usually falls within the specific category:

    • Agriculture
    • Flying the drone above 400ft
    • Flying Beyond Visual Line of Sight (BVLOS)
    • Pre-Defined Risk Assessment (PDRA)
    • Standard Scenario (STS)
    • Visual Line of Sight (VLOS)

    The Remote Pilot Certificate of Competency Extended Visual Line of Sight Module 1 (RCoC (EVLOS) Module 1) is an additional module which enables Extended Visual Line of Sight operations. The prerequisite for attending Module 1 is RCoC-B which will imply that all Remote Pilots are required to be competent on RCoC-B before attending the Module 1 course.

Meet your instructor
Ciayi Lim

Ciayi is a branding expert and has started her brand & marketing consulting studio in 2013, working closely with SMEs in Europe and Asia. She holds an MBA and is accredited by the Chartered Management Institute.

She is skilled in branding, strategic marketing, and digital marketing and has a super sharp eye for design elements and a general vibe. Safe to say, she is very in-tune with her surroundings, that is until you hear her laugh from a mile away. It is very contagious, you have been warned!

Price
RM140.00
HRDC Non-Claimable

Upskill
Part Time
Online
2 Hours: 10am - 12pm