Creating a Marketing Plan

Ciayi Lim

Develop and design a marketing plan for startups and SMEs by understanding the what, why, how and when of marketing. ...

Price
RM280.00
HRDC Non-Claimable

Upskill
Part Time
Online
4 Hours: 2pm - 6pm
Upcoming Courses
What To Expect

This course covers the steps required when developing and designing a marketing plan for startups and SMEs in a way that offers businesses a thorough guide in understanding the what, why, how and when of marketing.

You will be guided through the steps needed to create a successful marketing plan for your business. The course will also cover industry-approved marketing frameworks to better structure your marketing strategy and help steer your business towards success.

Recommended Path

Take your new-found knowledge to a new level by understanding the various marketing mixes as well as developing customer avatars to nail down your targeting.

Who should attend this course

Any individual looking to become a Digital Marketing professional.

Prerequisites

English and Malay Language proficiency.

General Program
  • Analyse the environment using PESTEL framework
  • Analyse the environment using TOWS matrix
  • Set SMART goals
  • Structure marketing campaigns in different digital channels
  1. Will I get a certificate at the end of the course?

    Complete Reskill Programs: Absolutely! The certificate will be issued by airasia academy and powered by Google Cloud.

    Byte Sized Courses: Yes, we will award you with a certificate for all byte-sized courses with EIGHT (8) learning hours and above. The certificate will be issued by airasia academy and powered by Google Cloud. If you completed less than 8 hours, no certificate will be given.

    BINA Digital: Yes, we will award you with a certificate upon full attendance of the programme. The certificate will be issued by airasia academy and powered by Google Cloud.

  2. Can I get a job after attending the course?

    The certificate from airasia academy is recognised by the industry which is sufficient to land you a job. But, if you manage to stand out and earn excellent results, our trainers may recommend you to companies within the airasia group and Google Cloud ecosystem, or to their extensive network of businesses. That means you will have a good shot kickstarting a new career!

  3. Who can I refer to get more insight of the courses?

    You may drop us a WhatsApp message at 010-5008787. Kindly take note that our working hours are 9 am - 6 pm from Monday to Friday and our friendly team will reply to you as soon as we can. However, do expect a slight delay in reply in enquiries over the weekend. Or you can follow our social media accounts @airasiaacademy (Facebook, Instagram, Linkedin)

  4. What payment methods do you accept?

    We currently accept debit card and credit card. We're also happy to announce that we now have interest-free* instalment plans!

    *Interest-Free Instalment plans are currently available for ILT courses only, and applies to Maybank and Public Bank credit card holders, with a minimum purchase of RM500 and above.

  5. Do you offer any free learning resources?

    Yes, we do! Kindly refer to the Resources page. We have conducted free introductory sessions via our YouTube channel where you can watch it anytime and anywhere.

Meet your instructor
Ciayi Lim

Ciayi is a branding expert and has started her brand & marketing consulting studio in 2013, working closely with SMEs in Europe and Asia. She holds an MBA and is accredited by the Chartered Management Institute.

She is skilled in branding, strategic marketing, and digital marketing and has a super sharp eye for design elements and a general vibe. Safe to say, she is very in-tune with her surroundings, that is until you hear her laugh from a mile away. It is very contagious, you have been warned!

Price
RM280.00
HRDC Non-Claimable

Upskill
Part Time
Online
4 Hours: 2pm - 6pm